From Private Jets to EasyJet: The Changing Face of the Diamond Consumer

T​It used to be that most diamonds were sold to the jet-set, a globetrotting group of people that included tycoons, captains of industry, royalty, Hollywood actors, and the like. Buying a high-cost diamond necklace or ring was an expenditure that they could easily manage financially, so it was almost a no-brainer.

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